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From: Russell Brunson
Boise Idaho
I've shared a lot of secrets over the years.
If you've followed me for any length of time, you already know this.
I wrote a book called DotCom Secrets â where I shared all my secrets about building funnels.
Then I wrote Expert Secrets â teaching everything I know about persuasion, sales, storytelling, and conversion.
And then came Traffic Secrets â showing all the different ways to get eyeballs on your funnels.


Paid ads. Organic content. YouTube. Podcasts. Instagram. The whole playbook.
Three books.
Thousands of pages.
Millions of copies sold.
It's more important than your funnel.
More important than your offer.
More important than your hook, your story, or your ad creative.
This is the one secret that makes everything else work.
In fact...
I already shared this secret.
It's in Traffic Secrets. Chapter 3. Right there in black and white.
They read the chapters about Facebook ads. They studied the Instagram strategies. They took notes on YouTube and podcasting and SEO.
But this one chapter?
This one strategy?
They skimmed it. Nodded. Said "yeah, I know about that."
And then they didn't do it.
Which is a tragedy...â
Because this single marketing secret is responsible for more of my success than everything else combined.
It's the strategy I used before there was Facebook, Instagram, TikTok, or even Google Ads.
It's what saved me every single time I got slapped, banned, or de-indexed.

So what is it?
Iâm going to show youâŠ
But first â I need to tell you what's actually happening out there right now... and why this matters more today than ever before.
You wake up tomorrow morning.
Grab your coffee. Open your laptop. Check your ads.
And see those six words that make every marketer's stomach drop:
You didn't do anything wrong.
Doesn't matter.
I've lived it. Over and over again.
Facebook bans.
Google slaps.
TikTok suspensions.
De-indexed overnight
How much of your revenue comes from platforms you don't control?
How much of your future is in the hands of some algorithm you'll never see... written by some engineer you'll never meet... enforced by some AI that doesn't care if you lose everything?
Ad costs are climbing. Privacy changes killing targeting. AI taking over search. Accounts banned faster than ever.
And if your entire business depends on paid ads to survive...
You're sitting on a ticking time bomb.

You could keep playing the game.
Keep feeding Zuckerberg. Keep hoping your account doesn't get nuked tomorrow. Keep watching your margins shrink as ad costs rise.
A lot of people do.
But the smart marketers?
The ones who've been around long enough to see platforms come and go?
They do something different.
They have a backup plan.
A traffic source that works whether Facebook exists or not.
A strategy that was working before Google AdWords was even invented.
A method that doesn't require you to pay a single dollar upfront... and only costs you money AFTER it makes you money.
And that's what I want to show you next.
I've been doing this for over 25 years now.
And in that time, I've learned something important:
Platforms come and go. Tactics expire. But principles last forever.
There's one strategy I've used since the very beginning.â
Before Facebook existed.
Before Instagram existed.
Before TikTok, YouTube ads, or even Google AdWords.
Before MySpace. Before Friendster.
Before "social media" was even a phrase people used.
This strategy was working back then.
And it's working even better today.â

Remember when I told you I've been slapped, banned, and de-indexed more times than I can count?
That's true.
But here's what I didn't tell you:
Every single time it happened... I was fine.
â Not because I'm lucky.
â Not because I had some secret connection at Facebook who could restore my account.
But because I had THIS.
This one strategy that doesn't care what the platforms do.
When I got Google slapped for the first time â back when that meant your entire business could disappear overnight â I didn't panic.
I just leaned into this strategy harder.
When I got my Facebook account shut down â again and again and again â I didn't beg for reinstatement or try to create new accounts.
I doubled down on this.
I don't say this to brag.
I say it because I want you to understand something important:
The most dangerous position in business is having only ONE source of traffic.
Platforms can slap you. Ban you. Raise your costs. Change their rules.
And you just keep going.
Because this strategy doesn't need their permission.
It doesn't use their algorithms.
It doesn't require you to bid against a million other advertisers for the same eyeballs.
It bypasses all of it.
Now, you might be thinking...
"Okay Russell, this sounds great. But does it actually work at SCALE?"
Fair question.
So let me tell you about ClickFunnels.
When Todd and I launched ClickFunnels back in 2014, we didn't have a big ad budget.
We didn't have a massive email list.
We didn't have a team of media buyers or a war chest of venture capital.

â No Facebook ads.
â No Google ads.
â No paid traffic of any kind.
Just this ONE strategy.
And in those two years, we grew ClickFunnels to over $10 million in annual recurring revenue⊠in just 18 short months!
Let me say that again, because I don't want you to miss it:
That's not theory. That's not "it could work."
That's what actually happened.
With this strategy...
You don't pay for traffic upfront.
Read that again.
You don't pay per click. You don't pay per impression. You don't pay to "boost" anything.
Here's how it works:
Someone sends you traffic.
If that traffic buys... you pay them a percentage of the sale.
If that traffic doesn't buy... you pay them nothing.
The risk is entirely on THEM. Not on you.

No more gambling your ad budget and hoping it works out.
No more "spending money to make money" and praying the math works.
No more watching your credit card bill climb while you wait to see if your campaign is profitable.
You only pay when you WIN.
That's not just a better traffic strategy.
That's a completely different game.
It's so simple that you might dismiss it.
You might hear it and think, "Oh, THAT? I already know about that."
And then you'll do what almost everyone does:
Nod your head... and keep scrolling.
Please don't.
Because this "thing you already know about" is responsible for more of my success than funnels, ads, or copywriting combined.
The one marketing secret that trumps all the rest...
The strategy I've used for 25 years...
The thing that built ClickFunnels to $10 million ARR before we ever bought an ad...
The reason I've survived every slap, ban, and algorithm changeâŠ
Is my number one Marketing Secret:

Joint ventures. Affiliates. Influencer partnerships. Strategic alliances.
Instead of paying platforms for traffic...
You partner with PEOPLE who already have your dream customers.
They promote you. Their audience buys. You split the money.
You only pay AFTER you profit.
I've taught it from stages hundreds of times.
Not because they don't believe it works.
But because knowing the strategy isn't the same as executing it.
You read about influencer marketing and think, "That makes sense. I should do that."
Then you sit down to actually DO it and realize...
Where do I even find these people?
You start Googling. Scrolling Instagram. Searching YouTube.
Three hours later, you've got a messy spreadsheet with 12 names â half of which probably aren't even a good fit.
Then what?
You don't.
You get overwhelmed. You get distracted. You go back to running Facebook ads because at least that's simple.
And Influencer Marketing stays on your "someday" list forever.

The strategy isn't the secret.
The secret is having a SYSTEM to actually execute it.
I've explained Influencer Marketing, or the Dream 100 in my books.
I've taught the concept a hundred times.
You see, we got access to an internal piece of software for our own team...
To find, manage, and track the influencers and affiliates who promote our products.
And until now... it's been completely proprietary.
I've never released it. Never licensed it. Never even talked about it publicly.
Until I met someone who changed my mind...
A few years ago, I met someone.
I can't tell you her name. She made me promise.
So I'm just going to call her "Mrs. X."
She runs a company that relies 100% on influencers for their traffic.
Not an agency that talks about influencer marketing.
A company that actually DOES it â at a scale that makes most marketers' heads spin.
In 2023, her company drove over $100 million in sales using influencers.
In 2024, they doubled it. $200 million.
No Facebook ads. No Google ads. No paid traffic.
Just influencers. Affiliates. Dream 100 partnerships.
$200 million.

When I asked her how she does it at that scale...
She showed me the software her team built.
Not hours of scrolling. Not days of research. Seconds.
So you're not wasting time on fake followers or dead accounts.
Email. Phone. Address. Everything you need to reach out.
No spreadsheets. No chaos. No "wait, did I already contact this person?"
I watched her team use it.
And my jaw hit the floor.
I'm not exaggerating when I say this:
I offered her six figures to license that software.
She said no.
Other marketers had asked too. Big names you'd recognize.
She told all of them no.
This was her competitive advantage. Her secret weapon. Why would she give that away?

Mrs. X and I became close friends over the past few years.
She's seen what's happening in the market right now.
Ad costs skyrocketing. Accounts getting banned. Good businesses failing because they're too dependent on platforms.
And she told me something that surprised me:
"Russell, I've been thinking... the people in your world NEED this.
They know about Dream 100. They've read your books. But they don't have a way to actually DO it."
What if we gave YOUR people access to my software?"
She agreed to let me bring this software to my audience.
But with conditions.
This isn't going public. It's not going on the open market.
It's only available inside ONE place.
And the people who get access have to actually USE it â not just sit on it.
She's trusting me with her secret weapon.
And I'm trusting YOU not to make me regret it.
Let me show you how it works...

Imagine you're sitting down to build your Dream 100 list.
Maybe you sell dog products. Let's say you've got a glow-in-the-dark leash you want to promote.
The old way?
You'd open Instagram. Search "dog lovers." Start scrolling.
Click on a profile. Check their followers. Try to guess if they're legit. Screenshot their info. Paste it into a spreadsheet.
Repeat. For hours. Maybe days.
And at the end, you'd have maybe 30 or 40 names â half of which probably aren't even worth contacting.
Now let me show you the new way.
You open the software.
Pick your platform â Instagram, TikTok, or YouTube.
Set your follower range. (Pro tip: 10K-100K followers often converts BETTER than the big celebrity accounts.)
Choose your country.
Type in your niche keyword. "Labrador."
Click search.
In less than one second â I'm not exaggerating â you're looking at 2,100 influencers.
All in your niche. All matching your criteria.
What would've taken you weeks just happened in half a second.
But here's the thing...
Not all influencers are created equal.
Some have fake followers. Some have dead engagement. Some look impressive but couldn't sell water in a desert.
That's why the software shows you:
You can sort by any of these.
Want to find micro-influencers with insane engagement? Two clicks.
Want to filter out anyone under 3% engagement rate? Done.
You're not guessing anymore. You're choosing.
Here's where most people give up.
You find an influencer you want to work with... but how do you actually REACH them?
DM them and pray they see it?
Hunt for an email in their bio?
Stalk their website looking for a contact form?
The software does it for you.
It pulls their contact information automatically.
Email. Phone number. Even mailing address in some cases.
No hunting. No guessing. No hoping they check their DMs.
You've got direct access.
Let's say you reach out to 50 influencers this week.
Some respond. Some don't. Some say "send me more info." Some say "let's do it."
How do you keep track of all that?
Spreadsheets? Sticky notes? Hoping you remember?
The software gives you a campaign board.
Drag and drop. Like Trello, but built for influencer outreach.
Potential â Contacted â Negotiating â Shipped Product â Posted â Published
Every influencer. Every conversation. Every status.
All in one place.
You'll never lose track of a hot lead again.
The software keeps notes on every influencer.
It even stores the content they create for you.
Videos, photos, posts â all saved right in their profile.
"But Russell, what do I even SAY to these people?"
The software includes outreach templates.
Copy. Paste. Customize. Send.
You don't have to figure out what to say. It's already written for you.
Finding 2,100 influencers used to take months.
Figuring out who's legit used to be guesswork.
Tracking outreach used to be chaos.
Knowing what to say used to be paralyzing.
This software takes the entire Dream 100 process...
And makes it almost impossible to fail.
This software isn't some cheap tool I found online and slapped my name on.
This is the proprietary system behind $200 million in sales.
People have offered six figures to license it.
They were told no.
You're getting access because of a relationship I built â and a promise I made.
That promise?
I'd only give this to people who would actually use it.
So if you're not serious about building real traffic that doesn't depend on Zuckerberg's mood...
This isn't for you.
But if you ARE serious?
Now, I need to explain something important.
You can't buy this software.
It's not for sale on its own. There's no checkout page. No one-time purchase.
When Mrs. X agreed to let me share this with my audience, she had one condition:
"Don't just SELL it to people. Put it somewhere they'll actually USE it."
She's seen what happens when powerful tools get sold to the masses.
People buy it. Feel good about buying it. Then never log in.
She didn't want that.
And honestly? Neither did I.

I put the Dream 100, âInfluencer Secrets Softwareâ inside my private membership called Marketing Secrets.

â It's not a course.
â It's not a coaching program.
â It's not a library of content you'll never watch.
It's a tool belt.
Everything you need to build funnels, drive traffic, and scale your business â in one place.
The software is the centerpiece.
But it's not the ONLY thing you get.
Here's the truth:
The software finds you the influencers.
But what happens AFTER that?
You still need to know how to structure a deal.
You still need a funnel that converts.
You still need to know how to build a list, create an offer, and sell high-ticket if you want to.
That's why the software lives inside Marketing Secrets.
Because inside, you don't just get the tool...
You get everything you need to make the tool work.
And you get something else â something that might be even more valuable than the software itself...

Can I be honest with you for a second?
Most memberships are graveyards.
You sign up. You get access to 47 courses. You feel good about yourself.
Then you log in and think... "Where do I even start?"
So you watch a few videos. Get overwhelmed. Tell yourself you'll come back later.
You never come back.
The content sits there. Collecting digital dust.
You keep paying. Or you cancel. Either way â you never actually USE it.
I've seen this happen a thousand times.
Heck, I've DONE this a thousand times.
Inside Marketing Secrets, you're not alone.
You have a guide.

Think of it like a Disney Fast Pass for your marketing education.
You know how Disney has those parks with a hundred rides and you could wander around for hours trying to figure out what to do next?
The Fast Pass tells you exactly where to go.
Skip the lines. Skip the confusion. Get on the ride that matters RIGHT NOW.
When you log in, the Oracle asks you a simple question:
"What are you trying to accomplish right now?"
You tell the Oracle where you are.
It tells you exactly what to watch, read, or do next.
No guessing. No wandering. No "I'll figure it out later."
You get the exact lesson you need â when you need it.
Then you get back to work.
Now, the Oracle is only as good as what's behind it.
So let me show you what you're getting access to.

We used to charge $97 per month for this.
Every issue, we "funnel hack" two successful funnels.
We show you every page. Explain every strategy. Break down why it works.
You're getting all 54 issues. Instant access.
That's over four YEARS of funnel breakdowns â the day you join.

These are the private events I've hosted for my highest-level clients.
People paid thousands to be in those rooms.
You get the recordings inside.

These are the step-by-step courses that teach you exactly how to execute.

This one's different.
It's not about tactics. It's about mindset.
We go through Napoleon Hill's classic â together â and apply it to your business.
Because strategy without mindset is just information.


All of it. Inside Marketing Secrets.
All of it. Available the moment you join.
Let me be real with you.
I could charge a LOT for this.
The software alone â the thing people have offered six figures to license â could easily be $500 a month.
The newsletter archive is worth over $5,000.
The live event recordings? People paid $3,000 to $10,000 to be in those rooms.
The courses? I've sold these individually for $997. Some for more.
If you added it all up, you'd be north of $20,000.
And honestly? It would be worth it.
Because ONE good influencer partnership can make you that back in a week.
ONE funnel that actually works can change your entire business.
I didn't build Marketing Secrets to make it exclusive.
I built it to make it ACCESSIBLE.
I want this in the hands of people who will actually USE it.
So here's the deal.
I'm not asking you to commit to anything today.
I'm asking you to TEST it.
You get 14 days. Full access. Everything I just showed you.
Use it. Explore it. See if it's for you.

After your 14-day trial, it's just $97 a month to stay. That's it.
Less than most people spend on software they barely use.
Less than one decent dinner out.
Less than what you're probably wasting on ads that aren't working.
$97 a month for the software, the Oracle, and the entire library.
And here's the thing... One deal pays for YEARS of membership.
Find one influencer. Make one partnership. Close one sale. You'll make your money back ten times over.
Cancel anytime.
No hoops. No phone calls. No guilt trips.
Click a button. You're out.
You won't even be charged if you cancel during the 14 days.
I'm not interested in keeping people who don't want to be here.
I only want members who are actually USING this stuff.
You might be wondering why I'd give so much away for $97 a month.
Here's the truth:
I'm playing a long game.
I know that if you get inside Marketing Secrets and actually USE it...
You'll get results.
And when you get results, you'll stick around.
You might join one of my higher-level programs down the road.
You might come to an event.
You might become a ClickFunnels customer for life.
I'm not trying to squeeze every dollar out of you today.
I'm trying to WIN you as a partner for the next decade.
Because I know what happens when people actually use this stuff.
Platforms you don't control. Ad costs you can't predict. Accounts that can disappear overnight.
A 25-year-old strategy that doesn't need anyone's permission. That only costs money AFTER it makes money. That built ClickFunnels to $10 million before we ever bought an ad.
The secret weapon behind $200 million in sales. The tool people offered six figures to license. The thing that turns Dream 100 from "good idea" to "done by Tuesday."
The Oracle. The courses. The newsletters. The live events. Everything you need to turn traffic into money.
Now there's only one question left.
I can't make this decision for you.
I can show you the door. But you have to walk through it.
And right now, you're standing at a fork in the road.
You close this page.
You tell yourself you'll think about it. Maybe come back later.
Tomorrow, you'll wake up and check your ad account. Hopefully it's still there. Hopefully costs didn't spike overnight. Hopefully the algorithm gods are smiling on you.
You'll keep playing the game on someone else's field.
And a year from now?
You'll probably be in the same place. Maybe worse.
Still dependent on platforms you don't control.
Still one ban away from panic.
Still wondering why it has to be this hard.
You click the button.
You start your 14-day trial.
Tomorrow, you log in. You open the software. You search your niche.
In half a second, you're looking at hundreds â maybe thousands â of potential partners.
People who already have your dream customers.
People who can send you traffic that doesn't cost a dime until AFTER you make money.
You start reaching out. You land your first partnership. Then your second.
And suddenly... You've got traffic that doesn't depend on Zuckerberg's mood.
You've got income that doesn't disappear when an algorithm changes.
You've got something you haven't had in a long time.
Control.
I'm asking you to try it for 14 days.
That's it.
You don't have to say "yes."
You just have to say "maybe."

Maybe this is the thing that finally breaks you free from platform dependency.
Maybe this is the tool that changes how you get traffic forever.
Maybe this is the best $97 you'll ever spend.
You've got 14 days to find out.
And if I'm wrong?
Cancel. Pay nothing. Walk away.
But if I'm right?
You'll wonder why you waited so long.
Click it.
Enter your information.
And start your 14-day free trial of Marketing Secrets.
The software will be waiting for you the moment you log in.
So will the Oracle.
So will everything else.
I'll see you on the inside.
Thanks



P.S.
Remember what I said earlier:
Your ad account is a ticking time bomb.
Maybe it won't go off today. Maybe not this month.
But eventually? It will.
The only question is whether you'll have something else in place when it does.
The Dream 100 âInfluencer Secrets Softwareâ is that something else.
Don't wait until you're scrambling to build it.
Click the button. Start your trial. Build your backup plan now â while everything's still working.
P.P.S.
One partnership.
That's all it takes to make back your investment ten times over.
One influencer who sends you their audience.
One affiliate who promotes your product.
One deal that turns into recurring revenue.
The software finds them for you. The training shows you how to close them.
All you have to do is start.
Click the button below.
